Archive for May, 2006
What’s the Big Idea? Part II
Okay, here’s my quick-start guide on how to do a decent bit of advertising. Your results may vary.
1. Have an idea. Preferably a good one. Resist the temptation to do a Yakov Smirnoff testimonial. “You mean I can get [insert product] for [insert price]? What a country!” It’ll work, but you’ll have to shoot your […]
Posted: May 30th, 2006 under Uncategorized.
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What’s the Big Idea?
I’m tired of ideas. More precisely, I’m tired of everyone in the advertising food chain constantly extolling each other to “come up with the next big idea.” Not because I’m against big ideas. You come up with something truly revolutionary — like a way to filter out any reference to Rosie O’Donnell from the […]
Posted: May 24th, 2006 under Uncategorized.
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SmilingJackasses.com
Alternate title:
How Lifestyle Photography is Stealing My Soul - Part I
If you’re in advertising (how to tell: you’ve ever uttered/heard “Our client-partner wants to leverage the synergies of this campaign in a targeted, opt-in e-blast” and only thrown up a little bit of your morning Frappaccino®), you know what lifestyle photography is. If not, here’s […]
Posted: May 16th, 2006 under Uncategorized.
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To Flush or Flesh.
Memo to all junior AE’s and assorted new biz wonks: The phrase is not “we need to flush out these ideas.” It’s “we need to flesh out these ideas.” As in, take some basic concepts and hang a little meat on their bones. The only time it may ever be acceptable to flush out some […]
Posted: May 8th, 2006 under Uncategorized.
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The AdHole cometh.
Welcome to the long-gestating, yet still ill-conceived, AdHole. A sporadic diatribe about advertising, pop culture, media, politics, religion, wanton jackassery and the collision of all the above. Before I broach the AdHole’s first subject, a bit about the author. Which would be me:
I’m a dude.
Okay, for more background info you can check out http://jasonfox.net/bioTableNew03.html. On […]
Posted: May 2nd, 2006 under Uncategorized.
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