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Archive for January, 2007

You Can’t Spell “Suzuki” without an S, U or…

Anyone actually watching the WB (sorry, CW) version of BMW Films’ “The Hire” over at SuzukiFilms.com?
It lacks:

Originality
An interesting concept
Good writing
Good acting
Any reason to pay attention to the SUV the campaign allegedly features
Clive Owen
Buck Owens

At least the site features a comments section — inexplicably labeled “Blog” — full of remarks left by the ad agency responsible […]

Call to Action’s Last Call

The call to action must die. And we, fellow ad people, must kill it.
How many times have you presented an ad to an account person, creative director or client and been met with phrases similar to these:
“I like it, but it needs a stronger call to action.”
“Where’s the call to action?”
“Do you think that new […]

A New Year, a New Hole

Welcome to the republished AdHole, now powered by WordPress on its very own dedicated site. Please, remain calm. James! Sit down!
I am also going to attempt to make this blog moderately useful. This may mean fewer, but more interesting posts. Not that you ever found any of my previous posts anything less than Grade A […]

About Jason Fox

A Kansas City native, Jason Fox currently works as a creative director, humor columnist, tech blogger and thumb model in Dallas, Texas. His client history ranges from discount funeral homes to discount superstores, and he’s produced a few bits of work you may have actually seen. Known to be handy with a shiv. His toddler […]