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Archive for July, 2008

Jason Fox – A Fox of Jason

I have found the best tagline ever penned in the history of penned taglines. Or typed. Or texted, if such a thing has happened yet (I can see it now: Bud Lite Pwns Mllr! Woot!). Beyond “Just Do It.” In a different league than “When E.F. Hutton Talks, People Listen.” Light years ahead of “The […]

You Know, For Kids

[rant]
Well, the marketing folks at “Gossip Girl” are back with another tweenerporntacular campaign. Using excerpts from reviews as headlines. Ooh. Provocative. Yippee.
I don’t care that it’s effective. In fact, I’m more upset about it because it is. It’ll get more kids to watch a show with no redeeming social value whatsoever. Great. I know, […]

What Advertisers Can Learn from “The Dark Knight”

Like most of the planet, I managed to go see Christopher Nolan’s magnificent epic “The Dark Knight” this weekend. This sequel to 2005’s “Batman Begins” set box office records, raking in $155.34 million dollars domestically, breaking the $151.1 million dollar record set by the massively inferior “Spiderman 3″ in 2007.
Now, with the semi-provocative title […]

Former Ad Guy Saves World with Karaoke

Almost.
Patrick Kirk (PK) Gillock is not the seventh son of the seventh son of the seventh son of the seventh son of the fabled art director who first put a client’s logo in the lower right-hand corner of the spread (only to be told by the client to move it back to the center of […]

The Invoice Is in the Mail

Hey, Wal-Mart. (Or Walmart. Or WalMart. I can’t tell anymore.) If you’re going to put your swanky new logo on your website, you might want to change your favicon to match (see photo). I shall bill you for these services accordingly. Or you can pay me in diapers.
You’re welcome,
Fox

Time for a Semicolonic

I’ll admit to being a bit of a grammar Nazi. It’s not that I insist that all body copy be written according to the MLA or Chicago Manual of Style; I just believe in knowing the rules before breaking them for the sake of stylish advertising. And one thing you don’t see a lot of […]

Happy 232nd Birthday, America!

In honor of our great country’s Declaration of Independence nearly two and one-third centuries ago, I offer the following words from John Adams. Written to his wife Abigail the night of July 2, 1776, Adams tells his wife of the Continental Congress’s decision that day to separate the Colonies from Mother England. (He even mentions […]

Better Than Fonzie – The Fonk

This deserves as much play as possible.

Via Yonder Ponder who got it via Ask a Copywriter.
DANCE!
Later,
Fox

Don’t Judge a Book by Its Contents

I should’ve been an account exec. Or a media buyer. Or an account planner. I’ve never known anyone of these persuasions who has remained unemployed for very long. Even if they weren’t very good. It’s true. The good ones (and I will readily admit that I have worked with many good account folks) seem to […]