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Archive for February, 2010

Creatives Demystify Old Spice Spot

Leo Laporte of TWiT TV interviewed Wieden + Kennedy creative team Craig Allen and Eric Kallman about the production of their already-world-famous Old Spice spot “The Man Your Man Could Smell Like” (which I blogged about two posts ago). The use of mostly practical effects makes it all the more awesome to fellow creatives like […]

FedEx Demonstrates Relevant Obtuseness

BBDO has been doing some truly stellar work for FedEx over the last several years. Consistent in tone and tone and message, the work proves that giving a campaign legs doesn’t require annoying schtick like the Aflac duck. Huzzah. Instead, the FedEx spots rely on witty, almost rapid-fire dialogue in the vein of Howard Hawks. […]

The Best Super Bowl Ad That Didn’t Air During the Super Bowl

If Old Spice had ponied up the dough to run this during the Super Bowl two days ago, they wouldn’t have won the Ad Meter – they would have melted it into a gooey pile of shame with its confidence and mawnsomeness (manly awesomeness, duh).

Is this guy the black Bruce Campbell, or is Bruce the […]

Super Hole IV: Nothin’ But a Tease

Apparently it’s not enough to just have a killer spot on the Super Bowl. Or even a lame spot. No, in this day and age, you have to build an integrated campaign that spans media channels, demographics and Twitter feeds to create, wait for it, synergy. While not every brand on this list produced teaser […]