Mmmmmmmm, Donuts
Finally found something worth breaking my two-month-long silence for: This campaign for Dunkin Donuts from Hill Holiday. Featuring famed OU and Dallas Cowboys football coach Barry Switzer, these spots follow Coach Switzer as he attempts to instill the fighting spirit of football into other sports. Honestly, they don’t make a lot of sense from a traditional branding perspective. But they’re hilarious (if you’re into that sort of “Arrested Development” or “Rushmore” aesthetic). Which makes me love Dunkin Donuts all the more. Which is kind of the point of advertising. Chew on that, literalists.
Be sure to watch the entire campaign, collected below for your amusement and edification:
Loose baby, indeed.
Later,
Fox
Posted: July 1st, 2009 under Advertising.
Comments: 12
Comments
Comment from Dr Wright
Time: July 6, 2009, 6:30 am
Thats funny however, am I supposed to think the coffee will make me crazy?
Dr. Letitia Wright
The Wright Place TV Show
http://wrightplacetv.com
www.twitter.com/drwright1
Comment from Stuart
Time: July 6, 2009, 10:17 am
I like them. I think it hits the target audience however it would have been nice to see some of the other kids in the ads enjoying coffee and possibly doing well at the respective activity.
Great post and Dunkin Donuts continues to be a survivor.
Comment from J Fox
Time: July 9, 2009, 12:37 pm
I think people already know that coffee makes them crazy. It’s just picking your poison at this point.
Comment from adchick
Time: July 9, 2009, 9:30 pm
Watched em all…”You can do it” HA! There is no Dunkin Doughnuts in Hooterville, I’m sorry to say. Even if there were I wouldn’t eat that crap. But coffee? Hey, I’m in advertising .. in a small town, no less. I have to drink the stuff. Missed reading you.
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Comment from Zach Meyer
Time: July 29, 2009, 9:59 am
“‘Can’t’ has no place in ladies’ lacrosse, gentlemen.”
Love it.
Comment from liz
Time: July 29, 2009, 2:54 pm
Dunkin Donuts has been doing a lot of sports-themed advertisements and promotions lately… very ironic considering the product
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Time: August 22, 2009, 4:23 am
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Time: August 23, 2009, 8:57 am
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Comment from Steve Pickens
Time: August 24, 2009, 8:21 am
Poor Barry!(whoever he is) It seems like Dunkin’ has an agency who has no idea who their target market is. With whom are they trying to build common ground or relevance? Apparently their market is old men past their primes. My takeaway: Dunkin’ Donuts coffee makes one senile.
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